Anthony Dean to Explore Behavioural Data, AI and the Future of Petcare Retail at Retail Show Australia 2026

Anthony Dean to Explore Behavioural Data, AI and the Future of Petcare Retail at Retail Show Australia 2026

Retail Show Australia 2026 is pleased to welcome Anthony Dean, Marketing Director ANZ – Pet Nutrition at Mars, to the speaker program.

At the event, Anthony will present:

“What Your Cat Is Really Telling You – Behavioural Data, AI and the Future of Petcare Retail”

What makes customers choose one product over another, return to the brands they trust, and ultimately trade up into more premium categories?

Using Mars’ Cat Decoder campaign as a case study, Anthony will explore how behavioural data and artificial intelligence can help uncover the subtle signals behind customer choice, loyalty, and premiumisation.

The session will look at how deeper consumer understanding can support stronger category strategies, more relevant customer engagement, and growth that goes beyond price-led competition.

For retailers and brands, this is a practical opportunity to examine how data and AI can be applied not only to understand what customers buy, but also why they make those decisions.

Join Anthony Dean at Retail Show Australia 2026 to explore how behavioural insight and AI are shaping the future of petcare retail, customer loyalty, and category growth.

Melbourne Convention & Exhibition Centre

22–24 September 2026