ShiSh Shridhar is the Global Director for Retail & CPG Startups at Microsoft for Startups. With nearly three decades at Microsoft, he has spent more than 15 years working alongside the world’s leading retailers and brands to address complex business challenges using AI, machine learning, agentic systems, and emerging technologies. He is known for championing disruptive retail innovation and helping founders scale through cloud and emerging technologies, and is recognised among the RETHINK Retail Top Retail Experts and RTIH Top 100 Retail Technology Influencers.