Erica Berchtold and Peter Jones to Headline Executive Fireside Chat at Retail Show Australia 2026

April 15, 2026

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Erica Berchtold and Peter Jones Announced for

Executive Fireside Chat at Retail Show Australia 2026

Retail Show Australia 2026 is pleased to announce an exclusive Executive Fireside Chat featuring two industry leaders:

 Erica Berchtold, Chief Commercial Officer at David Jones, and Peter Jones, Managing Director and Founder of Prological.

Titled “Unlocking Growth Through Supply Chain”, this session will bring together retail leadership and supply chain expertise to explore how operational strategy is becoming a key driver of growth, efficiency, and customer experience in modern retail.

Erica Berchtold —

Retail & Commercial Perspective

As Chief Commercial Officer at David Jones, one of Australia’s most iconic department store brands, Erica Berchtold brings extensive experience across merchandising, operations, and customer strategy.

In this session, Erica will share how leading retailers are responding to evolving customer expectations, increasing omnichannel complexity, and growing pressure on operational performance. Her perspective highlights how supply chain is no longer a back-end function, but a critical component of commercial success and customer experience.

Peter Jones — Supply Chain Strategy Perspective

Peter Jones, Founder and Managing Director of Prological, is a recognised expert in supply chain strategy, logistics, and warehouse optimisation.

Through his work advising organisations across Australia, Peter brings a consulting and operational lens to how businesses can improve efficiency, build resilience, and unlock growth through smarter supply chain design and execution.

The Conversation: Where Retail Meets Supply Chain

Presented as a dynamic fireside chat, this session will bring together Erica Berchtold’s retail and commercial perspective with Peter Jones’s supply chain expertise.

Centred on “Unlocking Growth Through Supply Chain”, the conversation will explore how retail operations and supply chain strategy work together to support growth, efficiency, and resilience in today’s retail environment.

Drawing on their respective experience, Erica and Peter will share perspectives on retail performance, operational challenges, customer expectations, and the growing importance of adaptable supply chain strategies.

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