Panel Moderator Spotlight: Joseph Yuen
Panel Moderator Spotlight: Joseph Yuen

The APAC region represents a significant growth opportunity for Australian and New Zealand retailers — but success requires a clear understanding that every market has its own consumer behaviours, platforms, partnerships, and business environment.
At Retail Show Australia 2026, Joseph Yuen, Chairman of the Hong Kong Federation of Electronic Commerce, will moderate the panel discussion: “From Local to Regional: Winning Cross-Border E-Commerce in APAC”
Bringing an APAC market perspective to Melbourne, this session will explore the practical considerations behind successful regional expansion, including market readiness, platform selection, local partnerships, and the strategies retailers need to navigate diverse APAC markets.
The discussion will provide valuable insights for retailers looking to understand the opportunities and challenges of cross-border growth in one of the world’s most dynamic retail regions.
Join Retail Show Australia 2026 to hear from industry leaders and explore the strategies shaping the future of retail growth across Australia, New Zealand, and APAC.
Melbourne Convention & Exhibition Centre
22–24 September 2026












