Panel Speaker Spotlight: Tack Soon Chung

July 30, 2026

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Panel Speaker Spotlight: Tack Soon Chung

Retail Show Australia 2025 promo with smiling woman on a pink-orange gradient background and event logos

APAC growth is not simply about entering new markets. It is about understanding the networks, partnerships, and local pathways that enable sustainable regional expansion.


At Retail Show Australia 2026, Tack Soon Chung, Secretary General of the Malaysia Cross Border E-Commerce Association (MCBEA), will join the panel discussion:

“From Local to Regional: Winning Cross-Border E-Commerce in APAC”


As a supporting partner of Retail Show Australia 2026, MCBEA brings valuable insights from the Malaysian and wider ASEAN e-commerce ecosystem to this regional conversation.


With cross-border commerce becoming an increasingly important growth opportunity for retailers, this session will explore the practical considerations behind regional expansion — including market access, local partnerships, trade networks, and the operational decisions required to succeed across diverse APAC markets.


For retailers looking beyond their home markets, Tack Soon Chung’s perspective will provide valuable insights into how businesses can navigate regional opportunities and build stronger connections across APAC.

Join Retail Show Australia 2026 to hear from regional industry leaders and explore the strategies shaping the future of cross-border retail growth.


Melbourne Convention & Exhibition Centre

22–24 September 2026

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